The Reemergence of Coogi

Coogi has reemerged as one of the most successful urban brands in today's fashion arena. Coogi had major success during the Bad Boy era in hip-hop, when rappers like The Notorious B.I.G. and Jay-Z were dropping the name in songs, and everyone knew if you had a Coogi sweater, you dropped some dough for it. Coogi sweaters at the time were running from $350 and up, and it appealed to a very limited market, but one that was willing to buy everything Coogi put out. As fashions began to change rappers began putting out there own line and other high-end brands beginning to be associated with hip-hop, Coogi's allure faded. Fast-forward to the present and Coogi has once again established itself as a top vendor in Up Against The Wall. Coogi design studios are based in fashion capitals all around the world, and include New York and Milan. The line describes itself as, "Born in Australia, raised in Europe and growing up on the streets of America". As the summer approaches Coogi has stepped out with some very vibrant colorways and collections. Lets hope Coogi continues to drop fire, and we will continue to deliver heat.