Usually you’re trying to get the odor out of your shoe, but in a new sneaker released by Reebok this month, the scent is the appeal. Formed in a partnership with Kool-Aid, the low-tops will release the fruity scents of the classic powdered drink from a sock liner. The initial flavors are grape, cherry and strawberry, but should the venture prove successful (and really, why wouldn’t it?), the line will expand to the citrus flavors of lemonade, orange and lemon-lime. According to a press release, the soles of the shoes will also depict the Kool-Aid man, just in case the whole venture didn’t sound strange enough already. (lifeted form mentalfloss.com) LU23 (BTW/FYI YOu can pick up a pair for yourself at Major in Georgetown DC)
