Brand Watch: Black Apple

Seriously, seriously, HOT FIRE!





Influenced by the runt and romance of rock chic, Black Apple is the new men’s label by the creators of the cult brand Public School. Taking inspiration from the good, the bad and the ugly, Black Apple is a back stage pass to the hardest band you never heard of. The aesthetic is tough, masculine and detailed. Leather vests, destructed fleece hoods, coated twills and processed denim, Black Apple is the wardrobe for every bad-ass kid your mother warned you about. Pulling references from punk, hip hop, rock and everything in between, the collection is a mood altering experience. Inspired in every way by their hometown, Black Apple is also the unofficial moniker for New York City. The imperfect streets, the looming grayness and palpable energy all provide the perfect backdrop for Black Apple’s do or die mantra. Armed with a youthful spirit and undeniable attitude, Black Apple has arrived to claim the title of “The Hardest Brand” in the world.