Nooka has been a dope brand for a long time, but with people looking for fresh watches to rock in the Summer, I think it's time we took another look @ Nooka!
Nooka is the brainchild of artist and designer, Matthew Waldman. The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept.
Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.
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