The brand is taking a new innovative approach to every new season. Well known for quality products and exceptional artwork, they claim the brand is not for everyone and that is the way they want it. They want their customer to be a person with their individual style. Here is four of the new tee's. We also have cargo shorts!!! Check us out @ PG Plaza!
-Doyle
OUR STORY
The idea started amongst two friends Mike van Senus and Travis Anderson. With a long history in skateboarding, surfing, art, music and street culture the crew wanted to create clothing they couldn't find anywhere else.
Born out of simplicity and Iron Fist's first retail outlet, the trunk of Travis' car the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands.
Perhaps Iron Fist's key asset is its honesty and intention, real clothing made by real people. No market strategy and no big budget, Iron Fist starting selling by itself on product and artwork alone.
We wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and mohicans would get you kicked out of Disneyland.
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