FENOM SIGHTING @ STORE 11!

Be on the look out for pictures from a recent FENOM sighting @ store 11. Stay tuned for exclusive photo's of the elusive jeans.

The Reemergence of Coogi

Coogi has reemerged as one of the most successful urban brands in today's fashion arena. Coogi had major success during the Bad Boy era in hip-hop, when rappers like The Notorious B.I.G. and Jay-Z were dropping the name in songs, and everyone knew if you had a Coogi sweater, you dropped some dough for it. Coogi sweaters at the time were running from $350 and up, and it appealed to a very limited market, but one that was willing to buy everything Coogi put out. As fashions began to change rappers began putting out there own line and other high-end brands beginning to be associated with hip-hop, Coogi's allure faded. Fast-forward to the present and Coogi has once again established itself as a top vendor in Up Against The Wall. Coogi design studios are based in fashion capitals all around the world, and include New York and Milan. The line describes itself as, "Born in Australia, raised in Europe and growing up on the streets of America". As the summer approaches Coogi has stepped out with some very vibrant colorways and collections. Lets hope Coogi continues to drop fire, and we will continue to deliver heat.

Trend Watch: Colored Denim

As brands begin sending out their spring and summer shipments many consumers are attempting to look forward to what’s next. Well look no further, the next big trend for this spring is colored denim. No, not colored denim as we last saw it from cross colors in the early nineties, but something a little more refined. Think Maurice Malone meets Marc Jacobs. By colored denim I do not mean new hues of the blues and blacks we have grown accustomed to. Think vibrant colors ranging from olives to fluorescent yellows. This spring and summer expect to see a very wide variety of brands giving their interpretation of how colored denim should be done. Companies ranging from cult denim brand “Cheap Monday” to lifestyle brand “Five Four” and even streetwear brands such as “Orisue” are including colored denim in their upcoming collections. This drastic change in denim should give a much needed jolt in a very oversaturated market and already has the summer looking bright, literally and figuratively.

-Andre… ’96 till

The bitterness of poor quality remains long after the sweetness of a low price is forgotten.

The perfect response to "Why in god's name are these jeans $400?!"

Privilege Pic Sneak Peek

UATW @ Privilege

Wanna say thanks to everyone who made it up to Sunset for the Privilege event! A fun time was had for sure. Sorry to anybody who was exposed to the door drama or had trouble getting in!

Pictures and Video coming very very soon!

Holler

More Footage from Zokku....

New Arrivals! Levis Vintage Collection, The Year Of, Parish, Prohibit, PRPS, Creative Recreation for the Ladies. . .

Click here to see the rest of the Sac photos:

http://s86.photobucket.com/albums/k85/billsack/Sac1/

Sacramento Pics are up!

Jonathan and Luda from The Bureau (http://www.rockthebureau.com/) were kind enough to drop by the pad to kick it with the boys

UATW Labor Units #22 and #23 were on hand putting the final touches on the Privilege Event coming up this Friday (their true identities hidden to preserve vital UATW secrets)

The boys got a little insight into the insanity that is trying to throw a fashion show in Hollywood, and us UATW-ites got a WILD little preview of some upcoming Bureau releases.

Make sure you check out our current ad in Vapors Magazine (http://www.vaporsmagazine.com/) to see the Playground Killers T that the Bureau is just killing everybody with right now...

special thanks goes out to Taco Bell for catering the event.

3.16.07 UATW @ Privilege. L.A come holler

We have film of you...and we were sober so its all in focus. Fair warning

Boom, KaPow!

Thats right Kiddies, your friends at UATW have hopped on the 2004 bandwagon and started our own blog! Look foward to an irreverantly eccentric, and most likely, utterly confounding journey that it is to be Up Against the Wall.

This space will be a realtime exercise in guerilla tactics fashion. An opprotunity for us to present, to the informed few, the stuff we're excited about. Up and coming designers, art openings, product releases, behind the scenes insight....we're here to dabbleStay posted:

Coming obnoxiously soon, pics and video from our barnburner fashion show event up in Sacramento. Were you there? Did you embarass yourself?(ArdenFair Staff....I'm looking at you. . .) We've got video. . .just you wait.